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Ditto vs. Kitcast

Which is Better for Digital Signage?

Compare Ditto vs. Kitcast digital signage

Compare digital signage from Ditto and Kitcast. This guide breaks down the essential differences and features of each digital signage solution so you can decide which product is best for you.

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Key Points

  • Ditto is an all-in-one digital signage and screen mirroring solution. Kitcast is a digital signage solution only.
  • Ditto costs $150 and Kitcast costs $300.
  • Ditto runs on Apple TVs and Windows devices while Kitcast runs on Apple TVs and Android-based TV devices.

Compatible Media Player Hardware

Ditto and Kitcast are digital signage solutions that run on devices connected to TVs, projectors and other monitors. These devices are known as receivers or media players.

Apple TV HD   Apple TV HD
Apple TV 4K   Apple TV 4K
Android TV devices, including Amazon Fire TV (coming soon)   Android TV devices, including Amazon Fire TV (currently in beta)*
Windows devices    

*Kitcast notes its software may not work properly on Android/Amazon Fire TV devices while in beta.

Both Ditto and Kitcast run on devices many organizations already own, which helps cut costs and deployment time. Displays in businesses, universities and other places often have Windows devices or Apple TVs connected to them.

See tech specs and what Ditto and Kitcast require to work in schools and businesses here.

Features Breakdown

Both Ditto and Kitcast contain pre-designed templates and other options for displaying and managing digital signage content.


Designed, customizable templates

COVID-19 signage

Image uploads

Video uploads

GIF uploads


Automatic and CAP emergency alerts

Manual alerts

Widget integrations (news feeds, weather, clock, etc.)


Calendar integration


Video URL streaming

Black customizable template

Signage scheduling

Playlist organization

User collaboration

Cross-platform screen mirroring — see below

*Kitcast does not officially state GIF files are supported, but they worked intermittenly in our testing.

**Coming 2021

We tested Kitcast signage content for ourselves...find the results here.

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Screen Mirroring

In addition to digital signage, Ditto offers wireless screen mirroring to maximize the value of every display in an organization. Ditto users can screen mirror iPhone, iPad, Mac, Android, Chromebook and Windows devices to the same displays used for digital signage. Ditto transitions immediately from digital signage to screen mirroring and back to signage again as needed for a seamless experience.

Ditto screen mirroring transitions to digital signage

Ditto wireless screen mirroring is included with a Ditto subscription at no extra cost. Screen mirroring and collaboration tools are not available with Kitcast.

Learn about Ditto screen mirroring here.

Administration and Scalability

The Ditto account portal is a one-stop-shop to manage every aspect of Ditto: digital signage, screen mirroring and administration. It's a web-based application accessible from anywhere. Administrators can easily scale Ditto throughout any organization using Jamf Pro, Jamf School, Cisco Meraki or any number of other preferred MDMs. Zero-touch deploy and configure Ditto entirely remotely.

Average Ditto setup time with hardware already deployed: 2-5 minutes per media player.

Kitcast supports Jamf Pro to remotely manage or deploy software to Apple TVs. Android-based management solutions are currently in beta.

See what real IT administrators are saying about Ditto.


Both Ditto and Kitcast are priced on a per-media player basis.

  • Ditto: $150 per year per receiver (media player) — the complete price of Ditto software.
  • Kitcast: $300 per year per receiver (media player) — the complete price of Kitcast software.
Price breakdown

Despite not offering screen mirroring, Kitcast costs twice as much as Ditto. 

It's likely that you already have a compatible Ditto media player and can begin using Ditto without purchasing any additional technology or equipment. It's also likely that you already have a Kitcast media player. However, Kitcast does force all displays to include a Kitcast watermark during a user’s trial. Ditto includes a free, 30-day trial that is entirely full-featured and does not brand user displays with Ditto watermarks.

Get the complete cost of ownership chart here — it includes media players, TVs, subscription pricing and more.

Final Thoughts

Ditto and Kitcast both offer digital signage management and content creation services The core signage features these products have in common are similarly comparable and work well. Outside of core features, there are a few key things to consider.

Kitcast prioritizes a handful of widgets like weather, RSS feeds and other content that display real-time data, though Kitcast does not support emergency alerts. If you’re looking to display social media feeds, news and the other available widgets — and have the budget to pay for it — consider Kitcast.

Ditto focuses on maximizing the value of an organization’s devices with both digital signage and screen mirroring. Ditto allows for wireless collaboration and screen sharing in addition to robust digital signage templates, design and administration tools. Ditto can display manual and automatic alerts in any emergency. It offers any organization easy digital signage and user-friendly screen mirroring. If you’re looking for a secure, affordable digital signage solution that makes the most of your spaces, go with Ditto.

Download the Ditto vs. Kitcast fast facts sheet full of bonus content: Tech specs, cost analysis, product reviews and more.

Updated on 1/4/21

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