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Digital signage is a technology that uses screens to display dynamic or static visuals, typically for advertising or informational purposes. It can show content such as images, videos, and web pages, and it's commonly used in retail, hospitality, education and corporate settings.
This dynamic technology is revolutionizing the way businesses communicate, transforming static displays into interactive communication platforms. Whether it's a bustling café advertising today's specials, a high-end retail store showcasing its latest collection or an office relaying important announcements, digital signage is making its mark everywhere.
Digital signage is not just about displaying content — it's about enhancing the customer experience, boosting brand visibility and driving engagement. With digital signage, you're not just telling your audience about your brand — you're showing them.
Digital signage allows for real-time updates, making it an effective tool for sharing important announcements, event updates or emergency alerts. Businesses using digital signage report increased customer/staff engagement, improved brand recall and even higher sales.
In schools, digital signage engages students in the learning process, making education more dynamic and enjoyable. It also showcases student achievements, promoting a sense of community.
Modern, dynamic displays enhance the image of any organization, demonstrating a commitment to technology and innovation.
A digital signage content management system (CMS) is a software platform that allows users to manage and control the content displayed on digital signage screens. This includes text, images, videos, live feeds, interactive content and much more.
You need a CMS to easily and effectively manage your digital signage deployment.
Key features of a digital signage CMS often include:
The Ditto digital signage CMS offers all of these management capabilities and more.
A digital signage media player is a device that stores, processes and pushes content to a digital display. It's essentially the engine that drives the content onto your screens. The media player is connected to your display screens and receives content from your digital signage software or content management system (CMS) to display it on the screen.
Here are a few reasons why you need a digital signage media player:
It's important to note that not all digital signage setups require a separate media player. Some modern displays come with built-in "system-on-chip" players, allowing digital signage software to run directly on smart TVs. These solutions are typically limited with less power and fewer capabilities than media players. For more robust setups, high-quality content, better reliability and a longer lifespan, a dedicated digital signage media player is often necessary.
Ditto digital signage software runs on Apple TVs and Windows devices. Ditto transforms these popular, reliable and easily accessible devices into robust media players for your digital signage.
Yes, digital signage software can be used across multiple locations. The best digital signage solutions have a content management system (CMS). A CMS enables you to manage your digital signage from anywhere, even if the signage is deployed across multiple locations.
Ditto digital signage is managed via the account portal. Simply log in to update signage, manage signage schedules, deploy on-screen alerts and more.
The cost of digital signage varies greatly depending on your specific needs, the quality of the software, the hardware required and any additional services needed.
Software: High-quality digital signage software typically starts around ~$7 to $30 per month for a single screen, with higher costs for additional screens or features.
Hardware: The cost of digital signage hardware, including media players, ranges drastically from ~$100 to $5,000. This cost can fluctuate based on the quality and size of the screens, as well as the type of media player used.
Installation and Maintenance: Costs related to installation and maintenance also vary depending on your existing equipment and deployment requirements.
It's important to note that these are just estimates and actual costs vary based on your specific needs and the service provider. Finding professional-quality software that works on existing hardware or cost-effective hardware dramatically reduces costs.