<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1628884107390946&amp;ev=PageView&amp;noscript=1">
copied to clipboard

Squirrels Brand Guidelines

This is the hub for all brand guidelines, use and assets. We built this page to make it easy for you to deliver on-brand designs while respecting our brand and legal/licensing restrictions.

Downloads
Master
Squirrels
Ditto
Reflector 4
Reflector Teacher
AirParrot 3

Master Guidelines

Master Font Colors

Core brand material: apps, websites, landing pages, guides and marketing materials use the same two font colors to maintain consistency.

Header Gray
Body Gray

Links

In-text links should be changed to a brand's primary color. For instance 1A9CFB for Squirrels or FA8524 for Reflector 4.

Buttons

Buttons can be flat solid or white using a color outline. Preferably use the brand's primary color or Header Gray, 404040.

Master Typgraphy

Primary Fonts

  • Europa - Light
  • Europa - Bold
  • Europa - Regular
  • Europa - Regular Italic

Europa is an efficient, legible, san-serif font with a roundness that conveys both the technologic nature of our products and the friendliness of our brand.

Secondary Fonts

  • Aileron - Thin
  • Aileron - Regular
  • Aileron - Bold

Aileron is a free font that closely resembles Europa. It's predominantly used in third-party platforms that don't support Europa. Aileron is mostly used in ads and social media images.

Download Aileron

Tertiary Fonts

  • Arial - Bold
  • Arial - Regular

Arial is a ubiquitous san-serif font. Squirrels uses Arial for emails, as it's universally supported.

Trademarks

Trademark Type U.S. Serial Number
Acorn Design 88094293
Acorn Word 88094272
Acorn Nest Design 88094319
Acorn Nest Word 88094303
AirParrot Word 86044011
AirParrot Design 86111778
AirParrot 2 Word 86458597
AirParrot 2 Design 86458647
ClassHub Word 87157268
ClassHub Logo Design 87169336
Ditto Word 87036624
Ditto Logo Design 87075562
Ditto Logo Design 87075580
Quick Connect Word 86458694
Quick Connect Code Word 86458719
Reflector Word 86043981
Reflector 2 Word 86560770
Reflector 3 Word 87812950
Reflector Director Word 86560787
Reflector Director Logo Design 86560883
Reflector Logo Design 86560846
Reflector Student Word 86771882
Reflector Student Logo Design 86771904
Reflector Teacher Word 87812950
ScreenToss Word 86704335
ScreenToss Logo Design 86704362
SQRL Word 88094224
SQRL Font Logo Design 88094240
SQRL Head Design 88094255
Squirrel in Cloud Design 86044150
Squirrels Word 86044075
Squirrels Research Labs Word 88094200

Squirrels Guidelines

Squirrels Logo

Alpha Squirrels Logos

Brand Colors

Squirrels and Alpha Squirrels

Squirrels Blue
Header Gray

Note: Alpha Squirrels is predominantly a black-and-white brand. Stick to Header Gray except for intext links and the occasional button.

Ditto Guidelines

Ditto Logo

Brand Colors

Primary

Ditto Green
Ditto Blue

Secondary

These colors are used in icons, graphic elements, background overlays, gradients, section headers and quotes.

Accent Green
Accent Blue
Pastel Green

Background Color

Some sections, like CTAs and subtext blurbs, need to stand out slightly more than normal text. Ditto Background Green provides a subtle means to accomplish that.

Background Green

ClassHub Guidelines

ClassHub Logo

Brand Colors

Primary

ClassHub Green

Secondary A

These represent the four main colors in the ClassHub logo. Use these colors sparingly. Bullet points, minor graphical elements, etc.

ClassHub Blue
ClassHub Red
ClassHub Purple

Secondary B

ClassHub marketing uses a gradient of blues and greens. These colors are used in icons, graphic elements, background overlays, gradients and, in the case of Darkest Blue, to color section headers and quotes.

Darkest Blue
Dark Blue
Light Blue
Light Green
Lightest Green

Reflector 4 Guidelines

Reflector 4 Logo

Brand Colors

Primary

Magenta
Orange

Secondary

These colors are used in icons, graphic elements, background overlays, gradients, section headers and quotes.

Purple
Light Magenta
Light Orange

Reflector Teacher Guidelines

Reflector Teacher Logo

Reflector Director Logos

Reflector Student Logos

Brand Colors

Primary

RFT Blue

Secondary

Secondary colors replicate the Reflector 3 gradient. These colors are used in icons, graphic elements, background overlays, gradients and, in the case of Darkest Purple, to color section headers and quotes.

Darkest Purple
Dark Blue
Squirrels Blue
Light Blue
Lightest Blue

AirParrot 3 Guidelines

AirParrot 3 Logo

AirParrot Remote Logo

Brand Colors

Primary

AP3 Green
Yellow Green

Secondary

These colors are used in icons, graphic elements, background overlays, gradients, section headers and quotes.

Accent Green
Accent Yellow

DropStream Guidelines

DropStream Logo

Brand Colors

Primary

DS Green